Branded Podcast
Branded Podcast
Simplicity
Recently we've taken Simplicity's podcast and short-form social content to the next level.
Elevating the quality, efficiency and effectiveness of their long-form content, alongside delivering a variety of short-form video designed to capture attention on social — jointly providing a platform for thought-leadership and personal brand content across the team, at scale.
Full Podcast:
Spotify, Apple Podcasts, YouTube
Social Clips & Reels:
YouTube Shorts, Facebook, Instagram, TikTok & LinkedIn
Social-First Content
As the social media landscape rapidly changes, cross-platform attention has quickly become the most important metric in marketing over recent years. To stand out and generate this attention, content is typically designed for entertainment, education, or inspiration.
For Simplicity, the majority of content is designed within education. Content that educates and has these three elements tends to perform better — leading to more virality, reach and brand awareness; they are:
• Relevant
• Engaging
• Authentic
In addition, we use traditional editing techniques and A.I. advancements to make these short-form videos as dynamic as possible to share-ability and increase audience retention.
View an example from Sam Stubbs: Watch here
Long-Form Podcast
MMS Podcast with Liv & Jennie
Money Made Simple (MMS) was established by the internal Simplicity marketing team in 2023, as a financial literacy podcast with the aim to help their community understand the basics around money, finances and investing.
The untapped opportunity in-front of us was to transform the existing audio experience into an integrated multi-media asset to drive further growth. Converting the podcast into long-form video, as well as high volume short-form content designed to engage on social media and grow brand awareness.
Testimonial
As a small MarComms crew of two, Fanaticals have seamlessly and efficiently integrated into our team. They’ve worked closely with us to plan and execute our strategy, both listening to our needs and developing fresh ideas. After each session they deliver a range of high-quality, cost-efficient content — and the best thing is we are both able to adapt and improve as we go, continuously improving and iterating. A win-win!
I'd highly recommend Fanaticals to any marketing team looking into podcast and a short-form content strategy.
Liv Lewis-Long
Head of Marketing, Simplicity